Enrollment pressure.
Team readiness.
Student outcomes. We build AI for some of higher education’s hardest pressure points.
Deep-thinking AI that scales your team, keeps human judgment at the center, and brings your institution closer to every student.

Where we help

Scale Enrollment

VantagePoint

The prebuilt AI thinking engine that makes your entire enrollment operation smarter. VantagePoint reasons across your class, your channels, your territories, and every student in the funnel — surfacing what matters, explaining why, and guiding what to do next.

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Coach Your Team

Admissions Team
Transformation Diagnostic

This is the first advanced team coaching diagnostic built specifically for the job of admissions. Compliance looks exactly like transformation — until it doesn’t. This is counselor-by-counselor behavioral intelligence that reveals how each person actually thinks, decides, and responds under pressure, so leadership knows who has truly changed and who needs a different conversation.

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Improve Student Job Outcomes

NetworkQst

Every institution tells students to network. Teaching it at scale is the challenge. Built in design partnership with the career teams at the University of Missouri–St. Louis and Alverno College, NetworkQst builds the critical networking skills that actually lead to jobs — and scales career services teams to deliver that coaching across every student, not just the ones who walk through the door.

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Meet the team behind the innovation

Geoff Baird Elizabeth Kirby Amber Toro Scott Clyde Alex Zherdev Tess Ferzoco Brad Statland Shawn Lowney Madison Snyder Tyler Baird Zach Snyder
Admissions leaders, data scientists, and engineers
The Signal Solution — How Smart Colleges Stop Chasing Applications and Start Converting Students by Geoff Baird and Teege Mettille

The enrollment playbook for a new era has been written

Five forces are converging at once: shrinking demographics, an application surge that distorts intent, credible non-degree alternatives, persistent ROI skepticism, and a personalization mandate most institutions aren’t equipped to meet. The Signal Solution is the new framework for what comes next.

“Higher ed leaders will find a clear framework that links enrollment design to institutional strategy, a path to reduce revenue volatility and improve forecasting, and an actionable playbook for moving the persuadable middle with discipline instead of hope.”Paul G. Pastorek — Former President, University of Arizona Global Campus; Former Acting COO & CFO, Loyola University; Former General Counsel, NASA
Read about the book →

Perspectives

The collision of AI and higher ed is here. We have some thoughts.

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November 2026 Disruption or Innovation: Which Comes First? Scott Clyde November 2026 Melt Isn’t a Surprise. It’s an Outcome. Geoff Baird October 2026 Momentum, Not Motion: Three Ideas from the Next Era of SEM Geoff Baird October 2026 Admissions Doesn’t Need Faster Execution. It Needs Deeper Understanding. Geoff Baird October 2026 From Nodding to Knowledge: Rethinking AI Trust in Higher Ed Administration Elizabeth Kirby, EdD

We started this company because higher education’s hardest problems deserve AI that actually thinks — built by people who understand what’s at stake.