Enrollment pressure.
Team readiness.
Student outcomes. We build solutions for some of higher education’s hardest pressure points. AI that thinks alongside your team, scales what they can do, and keeps human judgment where it belongs — closest to every student.

Where we help

Scale Enrollment

VantagePoint

A prebuilt AI thinking engine, built from the ground up for the high-stakes work of enrollment. A strategic teammate across your entire operation — it thinks alongside your team through hundreds of daily decisions, across the class, the territories, and every student — scaling what your people can do while keeping them closer to the students they serve.

VantagePoint counselor dashboard showing territory overview and student focus list

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Coach Your Team

Admissions Team
Transformation Diagnostic

This is the first advanced team coaching diagnostic built specifically for the job of admissions. Some counselors adopt the new playbook. Others just perform it. This is counselor-by-counselor behavioral intelligence that reveals how each person actually thinks, decides, and responds under pressure, so leadership knows who has truly changed and who needs a different conversation.

enroll ml × Humancore Confidential
Team Transformation Report
Counselor Profiles

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Improve Student Job Outcomes

NetworkQst

Every institution tells students to network. Teaching it at scale is the challenge. Built in design partnership with the career teams at the University of Missouri–St. Louis and Alverno College, NetworkQst builds the critical networking skills that actually lead to jobs — and scales career services teams to deliver that coaching across every student, not just the ones who walk through the door.

NetworkQst app showing network map, AI coaching, and challenge system

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Meet the team behind the innovation

Geoff Baird Elizabeth Kirby Amber Toro Scott Clyde Alex Zherdev Tess Ferzoco Brad Statland Shawn Lowney Madison Snyder Tyler Baird Zach Snyder Syed Ali
Admissions leaders, data scientists, and engineers
The Signal Solution — How Smart Colleges Stop Chasing Applications and Start Converting Students by Geoff Baird and Teege Mettille

The enrollment playbook for a new era has been written

Five forces are converging at once: shrinking demographics, an application surge that distorts intent, credible non-degree alternatives, persistent ROI skepticism, and a personalization mandate most institutions aren’t equipped to meet. The Signal Solution is the new framework for what comes next.

“Higher ed leaders will find a clear framework that links enrollment design to institutional strategy, a path to reduce revenue volatility and improve forecasting, and an actionable playbook for moving the persuadable middle with discipline instead of hope.”Paul G. Pastorek — Former President, University of Arizona Global Campus; Former Acting COO & CFO, Loyola University; Former General Counsel, NASA
Read about the book →

Perspectives

The collision of AI and higher ed is here. We have some thoughts.

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November 2026 Disruption or Innovation: Which Comes First? Scott Clyde November 2026 Melt Isn’t a Surprise. It’s an Outcome. Geoff Baird October 2026 Momentum, Not Motion: Three Ideas from the Next Era of SEM Geoff Baird October 2026 Admissions Doesn’t Need Faster Execution. It Needs Deeper Understanding. Geoff Baird October 2026 From Nodding to Knowledge: Rethinking AI Trust in Higher Ed Administration Elizabeth Kirby, EdD

We started this company because higher education’s hardest problems deserve AI that actually thinks — built by people who understand what’s at stake.