Most institutions think they’ve addressed transparency once they’ve published a statement or added a sentence to their data policy. The...

It’s easy to treat AI as a technical decision. Choose the right platform, fine-tune a few settings, send out an internal memo about...

If you watched our conversation last week with Patty Lemon from Saint Martin’s University, one thing probably stood out: their team...

In most admissions offices, capacity gets measured in volume: how many travel days, how many applications, how many calls or meetings....

By mid-November, most admissions offices are running at full speed. Deadlines are closing in. Application numbers are climbing....

In enrollment management, we keep picturing the Hollywood velociraptor, basing our strategies on an outdated mental image even when the facts point to a new reality.

Everyone in enrollment expects November to be intense. Deadlines approach, application volume spikes, counselors are on the move, and...

In The Signal Solution, we write about enrollment yield shifting from the middle to the edges. This concept is one I'm asked about most often. Let me explain what I mean. The Comfortable Middle The middle is what we know best. It's what our systems were built to measure. These students signal clearly—they click, visit, apply, ask questions. We've spent years perfecting how to move them forward. We've built our entire infrastructure around these students. Our workflows trigger

October stretches every admissions office. The pressure to be present, personal, and productive is at its peak—and so is the volume. In...

Most institutions say they want to be personal at scale. But very few can explain what that actually looks like inside the day-to-day...

By the third week of October, most admissions teams are deep into follow-up. Applications are flowing in. Event attendance is leveling...

In Episode 4  of Navigating Leadership in the Agentic Admissions AI Era , host Scott Cline sits down with enrollment expert Geoff Baird...

This is the month when personalization gets tested. Counselors are managing high volumes of inquiries and applications, events are still...

October is where the fall recruitment cycle compresses. Applications accelerate. Events pile up. Outreach becomes constant. And across...

If there’s one thing the start of this fall cycle has made clear, it’s that agility isn’t just a talking point anymore. It’s the core...

As NACAC gets underway and enrollment leaders gather to talk strategy, one theme is already taking shape back on campus: agility is no...

FOR IMMEDIATE RELEASE Cincinnati – September 16, 2025 A new AI-driven initiative is revolutionizing how Xavier University enrolls,...

“Agility” is one of those words that gets thrown around often, especially in the fall. It shows up in staff meetings, conference...

Most admissions offices are heading into fall travel season with familiar tools: exported lists, milestone dashboards, and predictive...

The Enrollment Personalization Problem: When Enrollment Data, Experience, Intuition and Time Hit Their Limits - and How AI Gets Us Over...