Insights from the Field

As May 1 approaches, counselors are feeling the pressure. More outreach. More nudges. More names on the list. And underneath all of it, a...

There's a difference between predictive scores and monitoring real-time behavioral signals.

For the past decade, higher education has invested heavily in the top and bottom of the admissions funnel. Marketing automation, CRMs,...

Right now, across the country, admissions counselors are working harder than ever—and still feeling behind. It’s easy to assume the issue...

The future of college admissions isn’t just about generating more applications or refining marketing strategies. It’s about how we engage...

In college admissions, success is often measured by yield rates and enrollment numbers. But behind those numbers are two critical groups...

Admissions teams are drowning in data. From FAFSA submissions and campus visits to email opens and application statuses, there’s no...

Admissions counselors are great at checking boxes—FAFSA submitted, campus visit completed, application in. But checking boxes isn’t...

Admissions teams are busy—really busy. But being busy doesn’t always mean being effective. What many admissions counselors call...

Admissions teams love to call their outreach strategies "proactive." But let’s be honest—most of what we label as proactive is really...

Holistic admissions has been championed as the antidote to reductive, numbers-driven decision-making. By considering the full breadth of...