The Foundation Deep Reasoning Our Story Our Team The Signal Solution See It Live

The People Behind the Breakthrough

We didn't build a team to sell software.
We built a team to change how enrollment works.

Enrollment veterans. Data scientists. AI engineers. United by a belief that institutions deserve to see what they've been missing.

Geoff Baird
Geoff Baird
Founder & CEO
LinkedIn
Alex Zherdev
Alex Zherdev
Chief Technology Officer
LinkedIn
Amber Toro
Amber Toro
Vice President of Data Science
LinkedIn
Elizabeth Kirby
Elizabeth Kirby
Vice President of Enrollment AI
LinkedIn
Tess Ferzoco
Tess Ferzoco
Vice President of Partner Strategy & Success
LinkedIn
Brad Stratland
Brad Stratland
Vice President of Customer Success
LinkedIn
Shawn Lowney
Shawn Lowney
Vice President of Global Business Development
LinkedIn
Madison Snyder
Madison Snyder, M.S.
Director of Enrollment Solutions
LinkedIn
Raul Figueroa
Raul Figueroa
SaaS Engineer
LinkedIn
Zach Snyder
Zach Snyder, M.S.
Data Scientist
LinkedIn
Teege Mettille
Teege Mettille, M.S.
Strategic Enrollment Advisor – Emeritus
LinkedIn
Prasad Chalasani
Prasad Chalasani, PhD
Chief Advisor – Machine Learning
LinkedIn

How We Work

Built different. On purpose.

We're not a team of salespeople who learned about enrollment. We're enrollment people who built technology. That distinction shapes everything.

Practitioners First

Our enrollment team has collectively managed hundreds of thousands of student relationships. We built what we needed, then opened it to others.

Science Over Hype

Behavioral science and machine learning, not marketing buzzwords. Every feature exists because the research supports it.

Partners, Not Customers

We succeed when you succeed. Our team embeds with yours, learns your institution, and stays until the transformation takes hold.