A Reorganized Funnel Every Day
- Teege Mettille
- 7 hours ago
- 2 min read
What Your Funnel Might Look Like If It Reordered Itself Every Morning
Most admissions funnels are pretty static.
Once a student is admitted, they stay in that “stage” indefinitely—until someone takes action, or doesn’t. The CRM tags stay the same. The list gets longer. And counselors are left to figure out, every day, who matters most now.
It’s a task they’re rarely trained for, and one they rarely have time to do well.
But what if the funnel could do that part for you?
What if every morning, instead of running a report or checking a color-coded export, your team started with a fresh view—automatically ordered by real-time behavior?
Students who logged in at 11:38 p.m.
Students who ghosted after receiving their award.
Students who just reopened your orientation email.
Students who haven’t moved in three weeks.
And instead of treating all admitted students the same, you knew which ones were ascending, which were stalled, and which were drifting.
That’s what a dynamic funnel looks like. One that doesn’t wait for you to act—it responds as students act.
The technology to do this isn’t science fiction. It already exists. But the mindset shift it requires is deeper than any platform change. It means letting go of “the list” as a fixed artifact—and embracing enrollment as a living system.
Because students don’t make decisions in stages.They make decisions in moments.
And your team shouldn’t have to spend two hours every morning trying to find them.
If you're open to this mindset shift, I encourage you to check out A Director's Guide to Enrollment Transformation, a webinar I hosted with Glenn McGee, at the time the Dean of Admissions at Salem College in North Carolina.