Case Study: Growing Enrollment With A Shrinking Team

What if your team could do more with less, and still grow enrollment?

That’s exactly what happened at Edgewood University, where application volume surged, staffing dropped, and yet the admissions team broke records. In this powerful case study, Director Ryan O’Dell shares how Edgewood turned to machine learning not just as a tool, but as a true teammate, what he calls “an extra counselor on the roster.” The result? More targeted outreach, stronger connections with students, and a renewed sense of clarity in the chaos of spring admissions.

If you’ve ever faced shrinking teams, rising expectations, or a CRM that feels more like a time sink than a strategic asset, this is your blueprint for what’s possible. Download the full case study to see how Edgewood built a smarter funnel, empowered their counselors, and hit record numbers without burning out their staff.