When Every Student Counts: Edgewood University's Smarter Path to Enrollment Success

At a small institution like Edgewood University, the margin for error is razor thin. With a target class of just 300, even a handful of students can make the difference between hitting budget, or missing it. That’s why Vice President for Enrollment Management Tess Ferzoco knew guesswork wasn’t enough. The challenge wasn’t effort. Her team was already working hard. The challenge was precision: identifying the students who were still truly undecided and focusing counselors’ energy where it could move the needle most.

That’s where enroll ml’s Reasoning & Guidance system came in. Instead of asking counselors to comb through endless spreadsheets, the platform interpreted behavior signals in real time. It surfaced the middle-of-the-funnel students, the ones at risk of slipping away, but still open to connection. Counselors were freed from chasing ghosts and empowered to focus on the students who mattered most. The impact was clear: not only did Edgewood avoid wasted effort, but the team also gained the confidence and clarity to secure the extra ten students that made all the difference.

Read the full case study here and see how Edgewood turned insight into action.