2 min readBlogMay 1 Isn’t the Finish Line. It’s the Reveal.For decades, May 1 has served as a symbolic deadline in admissions. The day decisions crystalize. The day “the class” takes shape. The...
2 min readBlogThe Myth of Treating Everyone The SameAs May 1 approaches, counselors are feeling the pressure. More outreach. More nudges. More names on the list. And underneath all of it, a...
2 min readBlogPredictive Models Are Missing The MiddleThere's a difference between predictive scores and monitoring real-time behavioral signals.
3 min readBlogThe Machine Learning Layer for Enrollment: Solving the Missing Link in the Admissions FunnelFor the past decade, higher education has invested heavily in the top and bottom of the admissions funnel. Marketing automation, CRMs,...
1 min readVideo PodcastPlanning for Ethical AI in AdmissionsJuly 29th, 2025 1:00 PM CST/ 2:00 PM EST This episode explores the critical role of ethical AI and machine learning in college...
1 min readVideo PodcastTurning Melt Into MomentumMay 29th, 2025 1:00 PM CST/ 2:00 PM EST Data-Driven Retention Before Day One This episode tackles the challenge of summer melt and how...
