"That's Why I Chose Yale!" (Or Is It?)

"Understanding where students are can feel like chasing clouds around the sky." - Geoff Baird

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Most college admissions processes are set up centering the needs of the institution. While this can line up with the decision-making process students go through, it often does not.

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If this clip catches your interest, you can view the entire recording here.

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While there may not be an intuitive connection between the world of professional poker and college admissions - there's one significant thread linking them together.

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Over the course of a generation, both saw the "nerds" take over.

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(Nerds is meant very lovingly here)

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In both poker college admissions, we transitioned from an era of gut instinct and personal anecdote to a time when those of us who were more skillful with data analytics were able to better position ourselves for success.

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This short clip gives you a sense of it - but the full webinar is available on demand and gives enrollment leaders key insights on how to move forward in this new data-driven world.

Have you ever stumbled upon the viral YouTube video titled "That's Why I Chose Yale"? If you haven't, it's a must-watch for a good laugh. The video hilariously portrays a student's decision-making process for attending Yale University, highlighting the quirks and stereotypes associated with Ivy League institutions. But beneath the comedic facade lies a deeper truth about college admissions and student decision-making.

In today's digital age, viral content like "That's Why I Chose Yale" can spread like wildfire, capturing the attention of millions and shaping perceptions of prestigious universities. While these videos offer entertainment and humor, they also raise important questions about how colleges understand why students choose to enroll.

Cognitive Dissonance Theory comes into play here, suggesting that individuals experience discomfort when their beliefs or behaviors are inconsistent with each other. In the context of college admissions, this theory implies that students may rationalize their decision to attend a particular college post-enrollment, aligning their experiences with positive narratives to reduce cognitive dissonance.

However, what if colleges could gain insights into students' decision-making processes before they even make a choice? This is where enroll ml comes into the picture. By leveraging machine learning and artificial intelligence, enroll ml empowers colleges to monitor and analyze student behaviors and interactions throughout the admissions journey.

Imagine being able to identify the key factors that influence a student's decision to enroll in your institution before they even submit an application. With enroll ml's data-driven approach, colleges can gain valuable insights into students' preferences, motivations, and engagement levels, enabling them to tailor their recruitment strategies and enhance the overall admissions experience.

By bringing enroll ml into your data set, colleges can go beyond viral videos and surface-level narratives to truly understand why students choose to enroll. Instead of relying solely on post-enrollment surveys or anecdotal evidence, enroll ml enables colleges to proactively monitor and respond to students' needs and preferences, fostering a deeper understanding of their decision-making processes.

So, the next time you come across a viral video like "That's Why I Chose Yale," remember that there's more to student choices than meets the eye. With enroll ml, colleges can uncover the underlying reasons behind student decisions and make data-informed decisions to improve recruitment, retention, and overall student success.

Are you ready to take your college's admissions strategy to the next level? Let enroll ml be your guide in understanding student choices and driving enrollment growth. Contact us today to learn more about our innovative solutions and how we can help your institution succeed in today's competitive higher education landscape.

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