Uncovering the True Role of Admissions Counselors

"Understanding where students are can feel like chasing clouds around the sky." - Geoff Baird

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Most college admissions processes are set up centering the needs of the institution. While this can line up with the decision-making process students go through, it often does not.

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If this clip catches your interest, you can view the entire recording here.

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As we navigate through the complexities and uncertainties of the 2024 admissions cycle, marked by FAFSA delays, enrollment fluctuations, and significant disruptions, it's more crucial than ever to pause and reflect on our purpose. This year, perhaps more than most, calls for a reconnection with the driving force behind our work in admissions—the deep-seated desire to make a meaningful impact on students' lives.

Reflecting on purpose allows us to anchor ourselves amidst turbulent seas. It reminds us of the profound significance of our roles as admissions directors—the opportunity to guide, support, and empower students on their educational journeys.

Consider the moments that reaffirm your purpose. Is it the heartfelt gratitude expressed by a first-generation college student who receives their acceptance letter? Or the sense of fulfillment when a student from a marginalized background finds their voice and potential on your campus?

Our purpose extends beyond numbers and statistics; it's about transforming lives, fostering growth, and creating opportunities for those who aspire to reach higher. It's about being a catalyst for change and championing equity and access in higher education.

In the face of challenges, purpose becomes our guiding light. It fuels our resilience, ignites our creativity, and reminds us of the intrinsic rewards of our work. It's what motivates us to innovate, adapt, and persevere, even in the toughest of times.

As we continue through this unprecedented year and unending yield cycle, let's recommit to our purpose and the values that drive us. Let's embrace the challenges as opportunities to reaffirm our impact and make a difference in the lives of students, families, and communities.

In the midst of uncertainty, our purpose remains unwavering. It's a beacon of hope, a source of inspiration, and a reminder of the transformative power of education. Let's carry this sense of purpose with us, finding joy and fulfillment in every interaction, decision, and accomplishment.

Here's to embracing purpose, finding joy in admissions, and making a lasting impact on the lives we touch.

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While there may not be an intuitive connection between the world of professional poker and college admissions - there's one significant thread linking them together.

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Over the course of a generation, both saw the "nerds" take over.

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(Nerds is meant very lovingly here)

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In both poker college admissions, we transitioned from an era of gut instinct and personal anecdote to a time when those of us who were more skillful with data analytics were able to better position ourselves for success.

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This short clip gives you a sense of it - but the full webinar is available on demand and gives enrollment leaders key insights on how to move forward in this new data-driven world.