Insights from the Industy

For the last decade, predictive modeling has been treated as the gold standard of modern enrollment strategy. If you had a model, you...

Every summer, around the same time, admissions teams across the country go into rescue mode. They pull a list of deposited students, sort...

What Your Funnel Might Look Like If It Reordered Itself Every Morning Most admissions funnels are pretty static. Once a student is...

Now that decisions are in, it’s tempting to tie outcomes directly to scholarship strategy. A student deposits? The aid must have been...

The Real Misses: The Students Who Could Have Deposited, But Didn't Now that May 1 has passed, attention naturally turns to melt...

When Good Students Drift: What Melt Looks Like Before It Happens Summer melt doesn’t start in July. By the time a student calls to say...

For decades, May 1 has served as a symbolic deadline in admissions. The day decisions crystalize. The day “the class” takes shape. The...

As May 1 approaches, counselors are feeling the pressure. More outreach. More nudges. More names on the list. And underneath all of it, a...

There's a difference between predictive scores and monitoring real-time behavioral signals.

For the past decade, higher education has invested heavily in the top and bottom of the admissions funnel. Marketing automation, CRMs,...

Right now, across the country, admissions counselors are working harder than ever—and still feeling behind. It’s easy to assume the issue...

The future of college admissions isn’t just about generating more applications or refining marketing strategies. It’s about how we engage...

In college admissions, success is often measured by yield rates and enrollment numbers. But behind those numbers are two critical groups...

Admissions teams are drowning in data. From FAFSA submissions and campus visits to email opens and application statuses, there’s no...

Admissions counselors are great at checking boxes—FAFSA submitted, campus visit completed, application in. But checking boxes isn’t...