For years, financial aid has been treated as the centerpiece of enrollment strategy. Aid packages are visible, measurable, and...

Enrollment leaders know their counselors well. They know who connects with students, who hustles, and who struggles under pressure. But...

Every admissions leader knows the value of counselor instinct. Those gut lists, built from calls, visits, and FAFSA completions, have...

Admissions job postings describe counselors as relationship-builders—trusted guides who help students navigate one of the biggest...

Every spring, admissions teams push to the finish line with a familiar playbook: focus on FAFSA submissions, campus visits, and prior...

Every enrollment leader knows the frustration: two students look nearly identical on paper, yet one deposits while the other drifts away....

At a small institution like Edgewood University, the margin for error is razor thin. With a target class of just 300, even a handful of...

What happens when you combine behavioral data with a little creative spark? At Illinois College, the result was a morale-boosting,...

When Roosevelt University's applications tripled, the admissions team faced an impossible challenge: how do you spot the students quietly...

A case study featuring Edgewood University's experience navigating enrollment challenges with a reduced admissions staff.